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2004
PRIME Lab Established
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The Psychological Research on Information and Media Effects (PRIME) Lab began conducting research on how different features of media messages affect attention, emotion and memory. It was one of only a small handful of active labs housed in journalism/mass communication programs in the country equipped to study real-time responses to messages.
Wired to sensors, PRIME Lab participants view media messages while faculty and students measure, record and provide analysis of physiological responses.
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Citations/Sources
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