Defining the New Role for Advertising, Public Relations and Marketing Ethics in a Global Environment    [Print This Page] Time: 9:00-10:15 a.m. Date: Thursday, Sept. 11 Place: 100-A Reynolds Journalism Institute As the advertising, marketing, public relations and other strategic communication-related industries deal with issues as sensitive as childhood obesity, online privacy, green claims and pharmaceutical advertising in an increasingly diverse marketplace, there is a need for a louder and deeper discussion of ethics. This session will explore the complexity in applying ethical standards to global strategic communication campaigns, from the planning and development stages through implementation and evaluation. Participants will be invited to share challenges they have faced in trying to balance the perspectives of the client, customer, news media, agency and the industry at large. Discussion Leaders: Allison Price Arden Vice President/Publisher Advertising Age/Creativity Allison Price Arden is vice president/publisher of Advertising Age and Creativity, where she oversees the business and editorial strategies and operations for those media brands across all platforms, including print, online, video and conferences. Since joining Advertising Age in 1996, Arden has served in many positions, beginning as a sales representative and advertising director and moving up to associate publisher and general manager of interactive. In those roles, she helped drive the evolution of Advertising Age and Creativity's digital product line, including Adage.com, Creativity-Online.com (formerly AdCritic.com), videos such as 3 Minute Ad Age and Creativity Top 5, as well as other vertical initiatives including Madison+Vine, Ad Age China, MediaWorks, TalentWorks and Ad Age Digital. Previously, Arden worked for Miller Freeman Inc., where she worked on Cadence Magazine and launched 3D Design Magazine and its Web site. A graduate of the University of Maryland, Arden also serves on the board of directors for the American Advertising Federation, on the Executive Council of Internet Week New York, and on the board of directors of Advertising Women of New York. Linda Eatherton Partner/Director Ketchum Linda Eatherton, BJ '72, is partner and director of Ketchum's global food and nutrition practice, leading communications programs that include food and nutrition marketing, food safety, farmer and producer relations, commodity shareholder relations, and issues and crisis management. She is responsible for a broad portfolio of clients including ConAgra Foods, Kellogg, Frito-Lay, Wendy's International, Mars Masterfoods, Earthbound Farm, Haagen-Dazs, Dreyers, Kikkoman, among others. Eatherton joined Ketchum in June 2001, and brought with her more than 25 years of branded and commodity food experience in both agency and corporate communications. She has managed crisis situations related to food safety, animal health and production quality for organizations such as Kraft, the American Dairy Association and the National Dairy Council. Eatherton has been honored by the Creativity In Public Relations Awards (CIPRA), and won awards from the Publicity Club of Chicago and the Public Relations Society of America (PRSA). She is a member of PRSA, the National Agricultural Marketing Association, the Issues Management Council and sits on the Board of the Society for Nutrition Education. William C. Price Chairman and Chief Executive Officer Empower MediaMarketing Bill Price, BJ '63, is the chairman and chief executive officer of the Cincinnati-based Empower MediaMarketing, one of America's largest independent media management companies. He started his journalism career as a printer's devil at his parents' weekly newspaper, the Post-Telegraph in Princeton, Mo. He graduated from Northwest Missouri State University in Maryville and spent two years in the U.S. Army before earning his journalism degree from the Missouri School of Journalism. During this time Price also held full-time staff announcing positions at Missouri radio and television stations in St. Joseph and Columbia. Following his graduation he joined the Leo Burnett advertising agency, Chicago, where he held media and account supervisor positions. He then became the top management executive of Kings Island, a major family entertainment center and a division of Taft Broadcasting Company, Cincinnati. He launched a pay television company in Chicago before returning to Cincinnati to serve as executive vice president of the Greater Cincinnati Chamber of Commerce. In 1985, his wife, Mary Beth, BJ '71, started Media That Works, and he joined the company a year later as its chairman. The company changed its name in 1997 to Empower MediaMarketing to more accurately reflect its expanded services. Empower MediaMarketing has a broad base of 25 clients including US Bank, Bush Brothers, Long John Silver's, Ashley Furniture, Stanley Steemer, Cincinnati Bell, Totes, Biltmore Estate, Humana and Sylvan Learning Centers. In 2005, Empower was ranked as the fourth best small business to work for in America. Wallace S. Snyder President and Chief Executive Officer American Advertising Federation Wallace S. Snyder, retiring president and chief executive officer of the American Advertising Federation, is creating a program in advertising ethics under the auspices of the Donald W. Reynolds Journalism Institute based at the Missouri School of Journalism. Snyder, a luminary in the advertising industry, will be a visiting distinguished professor starting in September 2008. Snyder has spent his entire career in Washington, D.C., focusing on public policy issues affecting the advertising industry. A veteran of the Federal Trade Commission, he litigated precedent-setting cases and advised the commission on regulatory policy. For more than 15 years, Snyder has been president of the American Advertising Federation, the leading trade association representing the entire advertising industry: national clients, advertising agencies and media companies as well as 200 local advertising affiliates and more than 225 college chapters. He has testified before Congress and the federal government and spoken and written extensively on advertising, including the new digital age. For the past year, Snyder has written a blog on advertising ethics appearing on the AAF Web site, aaf.org. Recent topics have included behavioral targeting, green claims and prescription drug advertising. Robert L. Wehling Global Marketing and Government Relations Officer (Retired) Procter & Gamble Bob Wehling retired from Procter & Gamble in 2001 after an illustrious 41-year career at one of the world's leading consumer products companies. He graduated from Denison University in 1960 and immediately joined P&G in Cincinnati, Ohio. Except for three years in the U.S. Air Force, he spent his entire career at P&G in a variety of marketing, public relations, government relations and foundation positions. Wehling was elected a senior vice president in 1994 and retired as global marketing and government relations officer. He has been actively involved in education and children's issues at the local, state and national level for more than 39 years. Many of his efforts relate to quality teaching. He serves on the National Commission for Teaching and America's Future and was vice-chairman of the National Board for Professional Teaching Standards until retiring in 2003. He serves as senior adviser and board member for the James B. Hunt Jr. Institute for Educational Leadership and Policy Development. Wehling also serves as chairman of Common Sense Media, a national group which provides parents with objective reviews on movies, television shows and video games so they can make appropriate decisions for themselves and their families. While at P&G, he worked with Andrea Alstrup of Johnson & Johnson to found the Family Friendly Television Forum. This group, which now includes more than 40 major advertisers, helps ensure that families have appropriate broadcast program options, especially in the early primetime hours. About the Futures Forum Top journalists, advertisers and thought leaders will lead numerous interactive sessions during the Sept. 11 Futures Forum, a day of cutting-edge discussions about the next century of journalism. Ethics, convergence and politics are just a few of the many hot topics that will be explored in this diverse program dedicated to challenging industry thinking and visualizing possibilities for the future. Sessions will be 75 minutes long and held concurrently with others on the schedule. Full schedules will be available during on-site check in during the Sept. 10-12 celebration. Close Window