Ambient Content: Soothing The Savage Beast of the Digital Masses [Print This Page]
- Time: 10:40-11:00 a.m.
- Date: Friday, Sept. 12
- Place: Neff Auditorium, 204 Neff Hall
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Get a sneak preview of what will be an actual new form of media: Ambient Content. Launching this holiday season in the top computer and entertainment retail chains, Ambient Content will be a welcome sensory oasis from the constant digital content that pervades our lives on a 24/7 basis. Ambient Content is a visual relief experience that establishes mood, atmosphere and emotion. It offers a personal expression of design, taste and style on screens in your home and in hotels, bars and restaurants. It's a powerful disruptive force that will affect media and entertainment industries alike. Additionally, it provides news and branding opportunities not available with traditional art and music for the world's leading brands in fashion, music and more. Be one of the first to realize how Ambient Content has the potential to help you reach your clients and customers in new ways.
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Presenter: Marc Kempter
Founder
CORE
Marc Kempter, BJ '86, is one of the four founders of CORE, a St. Louis-based creative studio and entertainment company specializing in content-driven brand development. CORE is a collective of designers, writers, directors, producers, artists, code developers and strategists united to provide relevant cultural solutions to marketing problems. In 1997, in just its third year in existence, CORE was chosen as one of the top 10 creative agencies in the world by Graphis International magazine. In 1999, CORE helped form the Syndicate, a unique relationship between Ogilvy & Mather and seven of the "hottest creative shops in the country," according to the New York Times. Recent projects from CORE include the first fashion podcast ever for Karl Lagerfeld, a Times Square multimedia broadcast for JWT/Diamond Trading Company and an in-store installation for Gucci in Tokyo. In 2008, CORE developed and launched a new company and brand, Ambient Content, an entirely new form of visual entertainment. Before starting CORE, Kempter worked at Martin Williams Advertising Minneapolis and was vice president and account services director at TBWA\Chiat\Day. He has served as an adjunct professor at the Missouri School of Journalism for the past six years. Kempter is a frequent guest speaker, most recently serving on a panel at the 2007 Future of Marketing conference in New York City.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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