The Coca-Cola Company: The Convergence of Communications and Marketing in the Social Media Space [Print This Page]
- Time: 9:20-9:40 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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It's an exciting time to be in communications. New technologies and platforms are enabling people to communicate in new ways - and empowering companies and brands to do the same. Adam Brown of The Coca-Cola Company will present some of the innovative ideas that the world's largest brand is doing in the social media space and how those ideas demonstrate the intersecting disciplines of public relations and marketing.
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Presenter: Adam Brown
Director of Digital Communications
The Coca-Cola Company
Adam Brown is director of digital communications for The Coca-Cola Company. He and his teams manage the company's corporate Web sites, blogs, internal employee portals and other emerging digital initiatives including social media and search engine activities. Over the past year, Brown's digital communications group has received global recognition for its interactive work. In April, the Financial Times ranked the company's corporate site as one of the 10 best in the world, and the employee portal won top intranet site honors from both the Public Relations Society of America (PRSA) and the International Association of Business Communicators. Brown joined the company in August 2006 after spending the last eight years at the global public relations agency Ketchum. While at Ketchum, Brown was vice president and director of eKetchum, the agency's digital media development and viral marketing strategy group. During his eight years at Ketchum, Adam helped develop Web sites, intranets and other online communities for some of the world's most prestigious and respected companies. His work has been the recipient of numerous awards including four PRSA Silver Anvil awards and a National PRSA Best of Show award. Brown graduated from the University of Tennessee.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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