Coverleaf.com: Digital Editions for Reader Engagement and Lead Generation for Consumer and B-to-B Magazines [Print This Page]
- Time: 11:00-11:20 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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Be among the first to experience Coverleaf.com, an electronic publication that brings an old-fashioned "newsstand" experience to life in digital form. In this presentation, you will see how Coverleaf improves both the reader experience and the level of engagement between advertisers and readers. The system offers consumer and business-to-business magazine digital editions with full search across every issue of each magazine, viewing of individual pages and clipping and saving, as well as social networking and sharing features. Consumer publishers are able to obtain valuable behavioral information and reader e-mail addresses and provide "companion" digital magazines for print subscribers. B-to-B publishers can get exposure for their vertical magazines and leverage a lead management system extension to the digital edition to enable immersion into white papers, case studies, product guides and other content, with highly valued leads provided by the publisher to advertisers.
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Presenter: Cimarron Buser
Senior Vice President of Marketing and Business Development
Texterity, Inc.
Cimarron Buser has extensive experience in electronic publishing and a broad knowledge of the publishing industry. As the senior vice president of marketing and business development, he is responsible for the future vision of Texterity's digital publishing solutions. Texterity currently handles more than 850 digital editions of magazines, association publications, catalogs and corporate collateral. Buser works closely with Texterity's publishing partners to develop new and innovative programs for increasing circulation, membership and advertising revenue. He has been a featured speaker at conferences and workshop for FOLIO, American Business Media, Circulation Management, Society of National Association Publications, Seybold Seminars, CircDay LA, Circulation Management Association of Canada, Midwest Circulation Management Association, and Publication Executive. Additionally, Buser has appeared on the "Digital Media Oz" radio show. Buser earned a Bachelor of Arts degree in computer science from the University of California San Diego and a Master of Business Administration degree from Harvard University.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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