VML: The Digital Marketer's Web 2.0 Survival Guide [Print This Page]
- Time: 10:20-10:40 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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Democratization of the tools of production, distribution, personalization and consumption has transformed the media and marketing landscape to the point where there is no longer any distance between an individual with something provocative to say and a mass audience. At the same time, it has never been harder for a brand to rise above seemingly infinite choice and clutter to be heard. This session provides a global perspective for how top brands are taking back digital ground with effective new techniques for inhabiting social networks and applications, consumer-generated media, gaming, mobile marketing and portable content such as gadgets, widgets, audio and video.
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Presenter: Jon Cook
President
VML
Jon Cook, BJ '93, joined VML in 1996 and has been a key part of the executive management team that transformed VML to a global digital interactive agency, growing the company from 30 to more than 700 employees during his 12-year tenure. Cook's background and specialty is in the visualization and execution of enterprise-level digital marketing strategy. He spends most of his time on client engagements, growing the VML digital network and aggressively integrating with partner agencies of its parent company, WPP, to deploy initiatives around the globe. Cook's background is equally balanced between consumer and business-to-business digital experience. His recent brand experience includes leadership roles with clients such as Microsoft, adidas, Ernst & Young, Diageo, Cadbury-Schweppes (Dr Pepper, Sunkist and Snapple), PetSmart, SAP, Sprint, Intuit, Colgate-Palmolive, Bayer, Burger King, AMC Theatres, Sam's Club, Simon Malls and H&R Block. Founded in 1992 and headquartered in Kansas City, Mo., VML delivers creative solutions at the intersection of marketing and technology, providing the full breadth and depth of creative ideation, strategic marketing and digital solutions.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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