This is Your Brain on Media: Producing Media for the Mind in a Digital Age [Print This Page]
- Time: 12:15-1:30 p.m.
- Date: Thursday, Sept. 11
- Place: 200-A Reynolds Journalism Institute
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Media professionals involved in research or content production will want to attend this session highlighting research-based insights into the psychology of powerful media messages. The dawning of the digital media age has brought about exciting changes in content production and delivery, but effective communication continues to depend on content that captivates and connects with the human mind. Join the leaders of the School's PRIME Lab (Psychological Research on Information and Media Effects) to gain a practical understanding of how the human mind processes media content based on cutting-edge research conducted in the lab. Leaders will share insights gained from online, television and radio research and how they can be translated into production techniques that can lead to messages that effectively communicate with the intended audience.
Follow Up "Meet the PRIME Lab Directors" Session
Paul Bolls, Glenn Leshner and Kevin Wise will be available after this session for small group meetings to tour the PRIME Lab, answer follow-up questions and discuss specific research needs attendees might have.
Discussion Leaders
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Paul Bolls
Associate Professor
Co-Director, Missouri School of Journalism PRIME Lab
Paul Bolls' professional background includes eight years working in radio as on-air talent and in production. He holds a doctorate in mass communication with a minor in cognitive science. Bolls has given invited presentations on the psychology of effective media production to professional organizations such as the National Association of Broadcasters and Seattle Ad Club. His research on cognitive and emotional processing of media has been published in peer-reviewed journals such as Media Psychology, Journal of Advertising, Journal of Marketing Communication and Journal of Broadcasting and Electronic Media.
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Glenn Leshner
Associate Professor
Co-Director, Missouri School of Journalism PRIME Lab
Glenn Leshner's professional background includes eight years working in local television news as a photographer, editor and field producer. He holds a doctorate in communication with a minor in psychology. Leshner's research interests focus on social and psychological processing of news media, health and political communication. He has most recently conducted studies that examine how anti-smoking public service announcements are framed and how the kinds of appeals used impact cognitive, emotional and behavioral responses of both smokers and non-smokers. Leshner's research has been published in peer-reviewed journals such as Media Psychology, Journal of Communication, Health Communication and Journal of Broadcasting and Electronic Media.
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Kevin Wise
Assistant Professor
Co-Director, Missouri School of Journalism PRIME Lab
Kevin Wise holds a doctorate in communication, and his research explores how different features of interactive digital media affect cognition and emotion. Recent experiments have investigated features such as user control, available choice, message interactivity and perceived threat. Wise's research has been published in peer-reviewed journals such as Journal of Computer-Mediated Communication, Computers In Human Behavior, CyberPsychology & Behavior and Journal of Broadcasting & Electronic Media.
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About the Futures Forum
Top journalists, advertisers and thought leaders will lead numerous interactive sessions during the Sept. 11 Futures Forum, a day of cutting-edge discussions about the next century of journalism. Ethics, convergence and politics are just a few of the many hot topics that will be explored in this diverse program dedicated to challenging industry thinking and visualizing possibilities for the future. Sessions will be 75 minutes long and held concurrently with others on the schedule. Full schedules will be available during on-site check in during the Sept. 10-12 celebration.
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