Scripps Networks' Frontdoor.com: Home Sweet Disrupted Home [Print This Page]
- Time: 10:40-11:00 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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Thanks to the Internet, blogs, RSS feeds and the like, the U.S. residential real estate market is now a vast network. Consumers can use their computers to access key real estate data that were once the sole province of the broker/agent. Armed with this information, home buyers can sometimes lower commission rates and demand better service. Consumers are even bypassing the broker/agent and selling their own homes on eBay, Overstock.com, Craigslist and Google Base. In this presentation, learn how HGTV (Home & Garden Television), a Scripps Networks property, complemented its successful real estate TV programming with a new digital listings service called Front Door to serve both the consumer and the broker/agent, garnering new audiences and revenue.
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Presenter: Channing L. Dawson
Senior Adviser
Scripps Networks Interactive
Channing L. Dawson is senior adviser to Scripps Networks Interactive, the dominant media and marketing company in the home, food and living categories. Properties include HGTV, Food Network, DIY Network, Fine Living, Great American Country, Shopzilla and U Switch, among others. Each uses multiple media platforms to deliver content. As a member of the founding executive team of HGTV, Dawson has led company efforts in Web development, broadband production, video on demand, mobile, IP video distribution and interactive television. In 2005, he won an Advanced Media Technology Emmy for Living.com, a weekly video magazine. He is currently working on next-generation interactive strategies and disruptive innovation for Scripps Networks Interactive.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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