Magnify: Private Label Video Channels with Media Keeping All Revenue [Print This Page]
- Time: 10:00-10:20 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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How can a media property participate in the Web video revolution when YouTube is so dominant? What is the trade-off in the cost of developing video channels versus having to share ad revenues with video delivery tech companies? Digital agency CEO Steve Hanson of Hanson Inc. will demonstrate a solution for media and advertisers with a zero set-up cost, operating costs at under $100 a month and 100 percent of the revenue going to the media company. Hanson will showcase the video channel of BackstageGallery.com, a Web business that is partnering with local and national media properties and advertisers for compelling video mini-documentary channels featuring the history of local markets' rock and roll concerts.
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Presenter: Steve Hanson
Chief Executive Officer
BackstageGallery.com and Hanson, Inc.
Steve Hanson is the chief executive officer of BackstageGallery.com and Hanson Inc. BackstageGallery is aggregating the photographic history of live rock music and other genres from top markets around the world in a partnership with local, national and global media companies and advertisers. With its image database tagged to local market venues and dates, Hanson Inc., the digital agency running BackstageGallery, is collaborating with BackstageGallery's media and brand partners to produce compelling social media connective content channels. Having established his agency in 1991 as a film and video production company, Hanson capitalized on the commercialization of the Internet and refocused his firm on interactive marketing for clients. His 30-year career in communications and strategic planning runs the gamut from photojournalism and public relations, to film and visual communications, to sales promotions and online marketing. As a photojournalist college intern with United Press International, Hanson was one of a few photographers in the White House kitchen when Nixon bade goodbye to the staff. He also captured iconic images of Secretariat's big win at the Kentucky Derby in 1973.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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