Lawrence Journal-World: Rebuilding the Local Advertising Base with the Marketplace Experience [Print This Page]
- Time: 9:00-9:20 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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Combining print, television and Internet newsgathering into one newsroom was a revolutionary concept when The World Company in Lawrence, Kan., initiated the concept in the fall of 2001. Today, the Lawrence Journal-World is the acknowledged leader in convergence journalism. The spirit of innovation continues with the recently introduced Marketplace project, a comprehensive online directory of city businesses. In this presentation, you will see how local companies can manage and personalize their listings with photographs, videos, coupons and notices about upcoming special events. LJW General Manager Al Bonner will share how media companies can develop Marketplace sites as a means to regain control of an eroding local advertising base.
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Presenter: Al Bonner
General Manager
Lawrence (Kan.) Journal-World
Al Bonner is the general manager of the Lawrence (Kan.) Journal-World. He began his advertising career with the Gannett Company in 1975, running tearsheets and proofs at the Lafayette (Ind.) Journal and Courier. After graduating from Purdue University in 1981 with a degree in management, Bonner was named a territory sales representative for the company. Two years later he was promoted to advertising director, eventually serving in that capacity in four Gannett markets before joining the Lawrence Journal-World as advertising director in 1999. Bonner was appointed corporate advertising and marketing director, responsible for newspaper, television and online sales operations, as well as circulation, marketing and a niche product publishing division in 2001. He and his team of managers were responsible for guiding the company's sales convergence efforts and have added numerous new print and online products to expand revenues and protect traditional revenue streams. In December 2007, Bonner was promoted to general manager of the Journal-World. He has been a featured speaker at several conferences and workshops, including those held by the Newspaper Association of America, the University of California, Berkeley Graduate School of Journalism, the Inland Press Association and the Suburban Newspapers of America (SNA). Bonner is also a member of the SNA’s New Media Alliance Advisory Board and serves on the SNA Foundation Board of Directors.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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