Aggregate Knowledge: What Comes After Search? Discovery. [Print This Page]
- Time: 9:40-10:00 a.m.
- Date: Friday, Sept. 12
- Place: Neff Auditorium, 204 Neff Hall
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Search has driven the first phase of finding content on the Web. Discovery, helping people find things when they don't know exactly what they're looking for, will drive the next. The key to doing this lies in the wisdom of crowds. Looking at people's behavior unlocks the hidden connections to products, services and content. Aggregate Knowledge, provider of the Pique Discovery Network, will showcase its ability to help publishers and advertisers have their content and brand assets discovered by the right people at the right time rather than forcing people to search for it. The Pique Discovery Network is the Internet's first discovery network that emulates the way people naturally discover and shop for products and information offline. Built on top of a sophisticated super computing architecture, Pique technology harnesses the collective behavior of Internet users to drive the most relevant content and product placements on customers' Web sites, across multiple network sites and through e-mail and affiliate promotions.
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Presenter: Chris Law
Founder
Aggregate Knowledge
Chris Law is a founder of Aggregate Knowledge. He is a serial entrepreneur and was previously a founder of Indigo Technologies and Tribe Networks, which was acquired by Cisco. Law has been in product management roles his entire career at companies such as Trilogy/pcOrder and Kontiki. He earned a bachelor's degree in applied science from the University of Waterloo in Ontario, Canada. Aggregate Knowledge provides the Pique Discovery Network, which connects consumers to the hottest products, hidden content gems and coolest items from industry leading retailers and media companies. Companies using Pique improve engagement, create new revenue opportunities and deliver differentiated experiences on their Web sites. Aggregate Knowledge is funded by venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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