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Bernard Choi, BJ '00

What do you do?
I'm a general assignment reporter for KING-TV, the NBC affiliate in Seattle. I research, write and present stories from live locations all over western Washington.

Best professional lesson learned at the J-School?
Television news is often live. If you screw up, you have to just keep on going.

How did you get your job?
I got my job in Seattle by basically sending a resume tape to the station for some feedback and critique because I knew the station had a great reputation in the industry. I didn't even know the station had an opening.

What makes you good at your job?
I feel my ability to multitask and adapt to different situations is what makes me good at my job. Television news is unpredictable by nature. Things change by the second. You have to be able to deal with the changes and thrive under deadline pressures.

What is your favorite J-School memory?
I have so many good memories of J-School. Most of them involve working with a bare-bones staff and trying to put on the news during the Christmas breaks. But, my favorite memory is traveling to Los Angeles in 2000 with a couple of other J-Schoolers and Gary Grigsby to cover the 2000 Democratic National Convention. We worked very long hours covering the Missouri delegation and feeding the stories back. It was amazing to work alongside reporters and correspondents from around the country. At the end of the long days, we would relax and dine at a nice restaurant.

What do you consider to be your greatest professional achievement?
My greatest professional achievement would have to be completing a series of investigations into problems within city government in Wichita, Kan. The series of stories won a National Edward R. Murrow award for continuing coverage in 2004.

What would be your best advice to current students?
Write as much as you can. Read as much as you can. Do as many live shots as you can. Talk, talk and talk some more. In TV news, you don't become better overnight. You get better by doing it over and over and over again. Don't worry about making mistakes while you're in J-School. You're going to have to make them eventually. Better now than later.

What is one thing you wished you had done?
I wish I had done even more stories and even more live shots.