Missouri School of Journalism: Profiles in Success: Brad Whitworth '75

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Name: Brad Whitworth
Degree and Year: BJ '75, BA '75
Company: Cisco Systems Inc.
Company Web Site: http://www.cisco.com/
Title: Communication Manager
City and State: San Jose, Calif.

Brad Whitworth,
BJ '75, BA '75

What do you do?
I'm senior communication manager for the strategic alliance organization at Cisco in San Jose, California. The job involves a great mix of communication skills: writing speeches, planning Web content, publishing a book, counseling senior managers on presentation skills.

How did you get your job?
Networking. I've been extremely active in the International Association of Business Communicators and have found a couple of jobs through my professional network. I've also tapped the same network to hire people to work for me.

What is the best professional lesson you learned at the J-School?
How to be clear and concise.

What advice do you have for current students?
Network like crazy. Facebook is just the start.

What is your favorite J-School memory?
Consoling one another during double-bubble hour at the Flaming Pit Restaurant (no longer exists) in the Parkade Plaza Shopping Center (no longer a mall) after our nasty magazine feature writing assignments were doled out.

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	Revised: 18 January 2008. Copyright © 2008 The Curators of the University of Missouri \| Contact the J-School