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Degree and Year: MA '79 (Broadcast News) Company: Public Radio Exchange Title: Station Collaboration Manager City and State: Cambridge, Mass. What do you do? I am the Station Collaboration Manager for the Public Radio Exchange. The Public Radio Exchange is a new way to distribute public radio programs to stations over the Internet. It permits the rating and reviewing of shows by the public and public radio peers, and it has created a market that allows producers to actually get paid for the work that makes it to air. This is a groundbreaking change in the way public radio can do business, attract new voices, lower distribution costs and help standardize how producers make money for their hard work. And what is most interesting about it? The job builds on everything I have done in public radio. I work with some of the most creative producers in radio, so I use the journalism and storytelling skills I honed as a reporter and editor. I am an advocate for creative work and love trying to find a way to get those stories to new audiences. And, I work with colleagues throughout public radio in the United States and Canada on a common challenge: making public radio better. How did you get your job? It is because I brought to the table long experience and success in two areas: public radio and the Internet. I have been a reporter, an anchor and a producer in public radio. And, I have been an executive at Internet companies from AOL to start-ups, so I know how to build businesses from the ground up. I am very lucky. How have you seen the broadcast news industry change since you first entered the field? The biggest change is the impact of digital technology, digital audio and the Internet. That has altered production, the ease of producing and made it possible for anyone to become a radio producer, programmer or reporter. The other biggest change is speed, the instant news cycle, the lack of time to reflect and weigh facts and the distortion of ethics and standards. What is the best professional lesson you learned at the J-School? That you and you alone are responsible for the work you do. Individual standards matter. What advice do you have for current students? Expose yourself to a lot of different disciplines but try to master one thing. And work hard at being able to master change, throw out old habits and try new techniques, new production styles and new ideas. If you don't, your career is over before it starts. What did you want to be as a kid? A writer.
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| Revised: 20 April 2007. Copyright © 2008 The Curators of the University of Missouri | Contact the J-School | |