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Degree and Year: BJ '77 (Broadcast) Company: Bryan Cave LLP Company Web Site: http://www.bryancave.com/ Title: Senior Marketing Manager City and State: St. Louis, Mo. What do you do? I am presently running the day-to-day operations of a marketing/sales department of 19 professionals who support nearly 850 lawyers in 15 offices world wide. We educate and assist the lawyers in maintaining good relationships with their existing clients and establishing relationships with pre-identified prospects. The focus is on new business development but we spend significant time on marketing initiatives as well. How did you get your job? I was recruited by my present firm based on my work at a smaller law firm. Best professional lesson learned at the J-School? Not to assume that you will follow one specific career path. Professors recited this chant but most of us paid little attention to it. My present job didn't even exist when we were in school. Thus, take editing classes, understand ad sales, learn the basics of publishing - even if you don't think you will ever use it. You just don't know. What would be your best advice to current students? Take editing 110 or the current equivalent. I have used what I learned in that class more than any other class except Newswriting 101. What are you working on currently? Refining my oral communications techniques for more powerful and effective conversations. What do you consider to be your greatest professional achievement? I guided a previous employer through a serious media crisis with a positive outcome for the employer. What makes you good at your job? By employing the reporting skills learned at the J-School, I am able to ask questions that cut to the heart of matters quickly. Where would you most like to work? Why? Because I never pursued on-air work, there is always that part of my ego that wonders, "What if?" 
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| Revised: 20 April 2007. Copyright © 2008 The Curators of the University of Missouri | Contact the J-School | |
