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Degree and Year: BJ '01 (Advertising) Company: 141 Worldwide Company Web Site: http://www.141worldwide.com/ Title: Copy Writer City and State: Chicago, Ill. What do you do? I am a copywriter for a promotions agency in Chicago. That means I do just about anything that needs a creative writer. I make up promotions for our clients (Kraft, SC Johnson, Expedia, Callaway, etc.), I write "decks" or rough summaries of our ideas for client meetings, I proof packaging design, and I partner with art directors for brainstorming and big idea sessions. How did you get your job? In advertising, it's all about the book. I spent one long year at Chicago Portfolio Center putting my book together and meeting creatives all over the city. I highly recommend a finishing school for any student who is serious about landing a job in advertising. Best professional lesson learned at the J-School? An ad is only as good as the strategy behind it. You can be as cool and trendy as you want, but if your work is off strategy, forget about selling it! What would be your best advice to current students? There is no job security in advertising. Never get settled in your current position because with the constant movement of clients, your great job could be out the window along with your much-needed rent money. You must always be on the lookout for "bookable" pieces for your portfolio to demonstrate your growth, and be willing to take on free-lance assignments and fun personal clients who allow you to create groundbreaking and slightly daring advertising. This is often the stuff that creative directors are looking for and regular 9-to-5 clients rarely purchase. What is one thing you wish you had done? Taken graphic design classes at the art department and applied to VCU before graduating from MU to further my career. 
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| Revised: 20 April 2007. Copyright © 2008 The Curators of the University of Missouri | Contact the J-School | |
