Assistant Professor
Strategic Communication
Director of Account Management and Planning, Mojo Ad

377 McReynolds Hall
Missouri School of Journalism
Columbia, MO 65211-1200

• Phone: 573-884-6834
• E-mail:

BARBARA IFSHIN is an assistant professor of strategic communication at the Missouri School of Journalism and director of account management for Mojo Ad, the School's student-staffed advertising and public relations agency. As the senior vice president of advertising and creative services at Walt Disney World in Orlando, Fla., Ifshin managed all aspects of global advertising. She developed and led Disney's in-house agency, called the Yellow Shoes Creative Group, and managed the work of international advertising agencies Leo Burnett and Starcom, both in Chicago. Ifshin played a key role in revitalizing Walt Disney World marketing, transforming the advertising from a product approach to emotional ads targeted to both family and adult segments. Previously, Ifshin managed national accounts, including AT&T, Johnson & Johnson and Jell-O, at Young & Rubicam in New York. She earned a bachelor's degree in journalism from the University of Maryland and a master's in business administration with an emphasis in marketing from the Columbia University Graduate School of Business.