218 Reynolds Journalism Institute
Missouri School of Journalism
Columbia, MO 65211-1200
Phone: 573-882-4213
Fax: 573-882-4823
E-mail:
SHELLY RODGERS is an associate professor of strategic communication at the Missouri School of Journalism. She teaches in the areas of strategic communication and health communication with expertise on Internet health advertising, marketing and communication. Rodgers is nationally ranked as one of the most productive Internet advertising scholars and is among the top 10 most cited Internet advertising researchers.
Rodgers' research examines the effects of interactive communications on audience processing with emphasis on how to use the Internet to promote healthy behaviors. Research areas include cancer communication and smoking cessation/prevention and tobacco control. Her research on interactive advertising has appeared in numerous journals including the Journal of Advertising, Journal of Communication, Journal of Advertising Research, Journal of Interactive Advertising, Marketing Research, Social Marketing Research and Journal of Health Communication.
Her professional experience includes full-time work at the Miller Friendt Ludemann advertising agency in Lincoln, Neb., where she worked as an account liaison for accounts such as Pepsi and (then) Governor Kay Orr.
Rodgers also worked full-time as a marketing director for two private high schools, and did freelance reporting and photography for Inside Tucson Business (Ariz.), a weekly newspaper serving more than 100,000 subscribers. She is currently consulting in the areas of strategic communication, health communication and interactive advertising.
Rodgers received her Ph.D. in journalism from the Missouri School of Journalism in 2000, an MA in journalism from the University of Arizona in 1997, an MA in communication from the University of California-Davis in 1992, and a BA from Union College (Lincoln, Neb.) in 1988.
