Strategic Communication Professor Named Associate Editor of Journal of Interactive Advertising

Columbia, Mo. (July 13, 2009) -- Kevin Wise, an assistant professor at the Missouri School of Journalism, is one of two new associate editors of the Journal of Interactive Advertising.

Kevin Wise

Wise's research explores how different features of online media affect cognition and emotion. A special emphasis is in how different features of advergames affect both implicit and explicit attitudes and memory. Wise's findings have been published in numerous peer-reviewed journals, including the Journal of Computer-Mediated Communication, Computers in Human Behavior, CyberPsychology & Behavior, Communication Research, Media Psychology, and the Journal of Broadcasting & Electronic Media.

Wise, who also co-directs the Psychological Research on Information and Media Effects (PRIME) Lab at the School, is an active member of the International Communication Association and the Society for Psychophysiological Research. He earned his bachelor's and master's degrees from Indiana University and his doctorate from Stanford University.

The Journal of Interactive Advertising is a refereed online publication designed to promote the understanding of interactive advertising, marketing and communication in a networked world.

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Oct. 8, 2008: Advergames: Theme of Game Is Secret to Success In a new study, University of Missouri researchers examined the impact of advergame themes on consumers' attitudes toward advergames and brands. According to Kevin Wise, assistant professor of strategic communication, consumers expressed strong positive relationships toward brands when they played advergames with strong thematic connections to the brands. [More]

July 12, 2007: "Less is More" Online In a study that examined responses to pictures viewed online, Kevin Wise, assistant professor of strategic communication, and Kimberlee (Belcher) Pepple, BJ '04, MA '05, found that people were able to pay more attention to pictures selected from a small array of choices than from a large array of choices. These findings may have implications for Internet search engines, advertising and news sites. [More]