Strategic Communication
Degree and Emphasis Area Requirements

Missouri Journalism Undergraduate Program    [Full Index]

Strategic Communication Faculty

Paul Bolls Strategic Communication Faculty Glen Cameron Strategic Communication Faculty Fritz Cropp Strategic Communication Faculty Margaret Duffy Strategic Communication Chair Cynthia Frisby Strategic Communication Faculty Suzette Heiman Strategic Communication Faculty Stephen Kopcha Strategic Communication Faculty María Len-Ríos Strategic Communication Faculty Larry Powell Strategic Communication Faculty Shelly Rodgers Strategic Communication Faculty Jim Sterling Strategic Communication Faculty Esther Thorson Strategic Communication Faculty Kevin Wise Strategic Communication Faculty

Journalism Degree Requirements

Residency Requirement
All Journalism courses must be taken on the MU campus.

Electives and Course Load
Students may enroll in electives in emphasis areas other than their own as long as they have completed the necessary requirements. A maximum of 10 credits in Journalism are allowed per semester.

Journalism Degree Requirements

• 18-19 credits of core courses required of all Journalism students
• JOURN 1010 Career Explorations in Journalism (1 Credit) This will be taught for the first time in WS06.
• JOURN 1100 Principles of American Journalism (3 Credits)
• JOURN 2000 Cross Cultural Journalism (3 Credits)
• JOURN 2100 News (3 Credits)
• JOURN 3000 History of American Journalism (3 Credits)
• JOURN 4000 Communications Law (3 Credits)
• The emphasis area capstone course (3 Credits)

Emphasis Area Requirements

Marketing Requirement
Strategic Communication students must complete six credits of upper-division marketing credit with C-level grades. Three of the six must be Marketing 3000 Principles of Marketing or its equivalent in transfer. These credits take the place of six of the nine credits of upper-division non-Journalism electives required of all Journalism students.

Core/Required Strategic Communication Courses

• JOURN 4200 Principles of Strategic Communication (3 Credits)
• JOURN 4226 Strategic Design and Visuals I (3 Credits) This course satisfies the School’s Visual Literacy requirement.
• JOURN 4952 Strategic Communication Research I (3 Credits)
• JOURN 4206 Strategic Writing I. JOURN 4200, JOURN 4226 and JOURN 4952 are prerequisites.
• JOURN 4970 Strategic Campaigns/capstone course (3 Credits) All core courses must be completed before a student will be allowed to enroll in the capstone course.

Semester One
This is generally the first semester of the junior year.

• JOURN 4200 Principles of Strategic Communication
• JOURN 4226 Strategic Design and Visuals I (3 Credits) This course satisfies the School's Visual Literacy requirement.
• JOURN 4952 Strategic Communication Research I (3 Credits)

Semester Two

• JOURN 4206 Strategic Writing I (3 Credits) JOURN 4200, JOURN 4226 and JOURN 4952 are prerequisites.
• JOURN 3000 History of Journalism (3 Credits)

Semester Three

• JOURN 4000 Communications Law (3 Credits)
• Journalism elective (3 Credits)

Semester Four

• Capstone course: JOURN 4970 Strategic Campaigns (3 Credits)
• Journalism electives (6 Credits)

Suggested Strategic Communication Electives

• JOURN 4130 Account Services (1 Credit)
• JOURN 4136 Creative Techniques (1 Credit)
• JOURN 4138 Public Relations Techniques (1 Credit)
• JOURN 4140 Interactive Techniques (1 Credit)
• JOURN 4146 Strategic Communication Techniques (1 Credit)
• JOURN 4208 Strategic Writing II (3 Credits)
• JOURN 4216 Media Sales (3 Credits)
• JOURN 4218 Mojo Ad Staff (3 Credits)
• JOURN 4220 Creative Portfolio (3 Credits)
• JOURN 4236 Psychology in Advertising (3 Credits)
• JOURN 4248 Media Strategy and Planning (3 Credits)
• JOURN 4250 Management of Strategic Communication (3 Credits)
• JOURN 4256 Public Relations (3 Credits)
• JOURN 4258 Global Communications (3 Credits)
• JOURN 4228 Strategic Design and Visuals II (3 Credits)
• JOURN 4262 Interactive Advertising I (3 Credits)
• JOURN 4263 Interactive Advertising II (3 Credits)
• JOURN 4268 Strategic Communication Practicum (3 Credits)
• JOURN 4270 Public Relations Writing (3 Credits)

Other Options for Electives

• You can take courses from other emphasis areas if you have satisfied prerequisites for that course.
• You can set up an individual study course with one of your professors for 1-3 credits.
  • JOURN 4050 Communications Practice, generally project-related, requires a contract available from Journalism Advising, 76 Gannett.
  • JOURN 4350 Problems in Journalism, generally research and paper writing, requires a contract available from Journalism Advising, 76 Gannett.
  
  
• New York Program
• Study Abroad (Journalism-approved programs only)
• Washington Program

Missouri School of Journalism Undergraduate Handbook Starting Your Program Freshman/Sophomore Pre-Emphasis Area Requirements Junior/Senior Emphasis Area Requirements Graduation Academic Policies Admissions Directly Admitted Students Pre-J A&S Students Admission to Upper-Class Status and Emphasis Area Transfer Student Admissions Standards Honors Eligibility Upon Admission Financial Aid/Scholarships Sample Eight-Semester Programs Convergence Journalism Magazine Journalism Photojournalism Print and Digital News Radio-Television Journalism Strategic Communication Computer Requirements Wireless Laptop Audio-Video Player with Web Browser Other Options Journalism Scholars Walter Williams Scholars Agricultural Journalism Journalism Minor for Non-Journalism Students Student Groups Pre-Emphasis Area Requirements Students Admitted to MU Fall Semester 2008 or Later Students Admitted to MU Fall Semester 2005 or Later Early Enrollment Programs Convergence Journalism Photojournalism General Education Requirements Applying for a Journalism Emphasis Area Internships for Pre-Journalism and Pre-Emphasis Area Students Student Groups BJ Degree Requirements After Admission to Emphasis Area Emphasis Area Requirements Convergence Journalism Magazine Journalism Photojournalism Print and Digital News Radio-Television Journalism Strategic Communication Upper-Level Non-Journalism Requirements Visual Literacy Off-Site Programs New York Program Study Abroad Washington Program Options Dual Degrees Internships for Journalism-Emphasis Area Students Minors for Journalism Students Student Groups Senior Assessment Graduation Application Latin Honors Kappa Tau Alpha Journalism Career Center Master's Degree Five-Year BJ/MA Program Two-Year MA Program Advising for Journalism Students Standards for Academic Performance Dean's List Course Exceptions: Credit That Will Not Count Toward BJ Degree Exam Credit Transfer Credit Independent Study Personal Benefit Hours Sensitivity in a Multicultural Environment Media Policy Undergraduate Handbook PDF File: 830K Updated November 16, 2009 University of Missouri-Columbia Undergraduate Links How to Apply Costs, Financial Aid, Scholarships International Students Advising Info from the Provost Freshman Interest Groups myZou Campus Writing Program The Honors College Student Life